Parajes Del Valle Night Market Wine Bar 2023 | Brand Activation

Challenge:

The core challenge was to conceive a presence for Parajes Del Valle that was true to its roots, avoiding the trappings of a typical commercial booth. The goal was to seamlessly blend the brand into the Asian Night Market’s lively atmosphere while maintaining its distinct identity and organic ethos.

‍

Solution:

‍

Authentic Brand Integration: We designed and constructed a bespoke, handcrafted wooden bar that served not merely as a point of service but as a testament to Parajes Del Valle's dedication to authenticity and craftsmanship. This bar was the heart of our wine-serving area, reflecting the sophisticated yet approachable essence of the brand.

Engaging Wine Bar Experience: Our approach was to embody the essence of a traditional Spanish wine bar, offering a genuine and inviting space where market attendees could gather, taste, and enjoy Parajes Del Valle's exquisite selection of organic wines. The environment was carefully curated to echo the brand's commitment to quality, sustainability, and the rich heritage of Spanish winemaking.

Merchandise and Engagement: Around the wooden bar, we arranged merchandise and created engaging touchpoints to immerse visitors in the brand's world. The activation’s success was underscored by our complete sell-out of wine supplies over the four days, attesting to the visitors' embrace of the brand and the authentic wine bar experience we offered.

‍

Services Provided:

‍

Turnkey Production: From design to execution, we offered a full spectrum of services to bring this unique brand experience to life.

Brand Visibility: Through thoughtful design and strategic placement, we ensured that Parajes Del Valle stood out in a meaningful way, capturing the attention of the market’s diverse audience.

‍

Impact:

The Parajes Del Valle Outdoor Wine Bar x Marché de Nuit 2023 was a resounding success, marking a significant milestone for the brand in Quebec. Our booth became a focal point of the market, drawing in visitors with its authentic charm and exceptional wine offerings. The event not only introduced Parajes Del Valle to a wider audience but also solidified its reputation as a purveyor of fine organic wines, setting a new standard for brand activations in vibrant public spaces.