L’après-ski du Futur 2020 | Turnkey Event

Challenge:

The challenge lay in embodying the innovative spirit of Futurelight technology while fostering a genuine connection with the ski community. Our goal was to transform the product launch into a memorable celebration that would resonate with attendees on a personal level, ensuring the technology's features were not just showcased but experienced in a dynamic, engaging setting.

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Solution:

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Comprehensive Event Production: From securing partnerships to crafting the social media narrative, our turnkey solution encompassed every aspect of the event. We curated an après-ski experience filled with music, contests, giveaways, and a DJ set, creating an atmosphere that was both celebratory and conducive to product engagement.

Immersive Product Experience: Attendees were invited into the world of Futurelight, with opportunities to try on the products in a setting that simulated the technology's capabilities, ensuring each participant could witness the innovation firsthand.

Exclusive Social Media Contest: Prior to the event, a social media contest was launched, offering six lucky winners an unparalleled overnight mountain camping experience, complete with a complimentary dinner and exclusive first tracks the following morning. Unbeknownst to them, this adventure was also their introduction to a full kit of Futurelight gear, courtesy of The North Face.

Engagement and Brand Love: The strategic integration of social media initiatives, coupled with the event’s experiential focus, not only propelled the event’s visibility but also fostered a deep sense of brand loyalty within the ski community.

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Services Provided:

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Event Strategy and Execution: Leveraging our expertise, we delivered a multifaceted event strategy that brought the Futurelight launch to life, exceeding traditional marketing expectations.

Community Engagement: Through targeted social media campaigns, contests, and on-site activations, we bridged the gap between The North Face and the ski community, cultivating a shared excitement for innovation.

Brand Immersion: Our approach ensured that every element of L’après-ski du Futur was infused with the essence of The North Face’s Futurelight technology, from the immersive product trials to the thematic decor and activities, inviting guests to fully immerse themselves in the brand's vision for the future of skiing.

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Impact:

L’après-ski du Futur marked a pivotal moment for The North Face in Canada, generating unparalleled engagement and brand affection within the ski community. The event not only introduced Futurelight technology through a memorable celebration but also set a new benchmark for how brands can interact with their audiences, turning a product launch into a community milestone. The overwhelming participation and social media metrics underscored the event’s success, illustrating the power of combining innovation with meaningful, experiential marketing.